Mr Acerbi is said to have gone through a rigorous audition process before being awarded with the coveted role. His affinity for water sports including sailing and canoeing, equipped him with the necessary seafaring qualities, Birdseye bosses said. A Birds Eye spokesman said: “With almost 35 years’ experience in front of the camera, Riccardo nabbed the role following a rigorous audition process at which he impressed Birdseye with his genuine approach to portraying the Captain and love of the sea.”He is not the first young Captain to grace our screens.Thomas Pescod took on the role in 1998 at the age of just 31. The move was a flop however and the character was dropped from adverts. The new Captain will replace Mitch Commins Unlike his predecessor, the 56-year-old also doesn’t suffer from seasickness. With his shaggy white beard, sailor’s hat and a twinkle in his eye Captain Birdseye is instantly recognisable as the kindly face of fish fingers. But now the salty sea dog has been given a face lift and replaced with a younger – and some customers have noted remarkably attractive – model. As part of an £8 million advertising campaign Italian born actor Riccardo Acerbi, 56, is set to replace South African Mitch Commins, 68, who took the role less than two years ago.The new Captain will make his television debut at 6.45pm tonight [Monday] on Channel 4. The ad is expected to see Captain Birdseye jumping into the sea with his grandchildren, before tucking into a plate of fish fingers.It has been claimed that the new face of the Captain comes as the company aims to make the character more contemporary.Other adjectives have been used on social media. Ok Magazine tweeted: “OMG, the new hunky Captain Birdseye will make you think differently about Fish Fingers.” The new advert will launch on Monday evening Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily Front Page newsletter and new audio briefings.
Ms Hurley was left “devastated” after the accident, her sister Katie said Liz Hurley’s dog, Hector, suffered a collapsed lung and a broken leg in the incident Katie described the van as travelling “too fast” on the private road, on which a speed limit cannot be enforced.She added: “The vet came and thankfully saved his life, which is miraculous. We nearly lost him because of this man’s appalling driving.”In response to the accident, an Amazon spokesperson said: “This incident does not reflect our high standards for customer obsession and we will ensure that it is resolved to the full satisfaction of the customer. ” Earlier this month, the company announced its UK-wide competition to find the Face of Amazon Pets – the winner of which will star in a photoshoot. A delivery company working for Amazon has paid Actress Liz Hurley’s veterinary bill after a driver ‘ran over her pet Labrador’.Ms Hurley was left “devastated” after Hector, her two-year-old pet dog, nearly died in an accident on a private road on her Herefordshire estate, Donnington Hall, in December.Now, nine months after the incident, in which the animal suffered a collapsed lung and a broken leg, a delivery company employed by Amazon has agreed to pay the £2,000 costs.Her sister, Katie Hurley, who was at Donnington Hall when the dog was injured, told The Mail on Sunday: “Elizabeth was absolutely devastated. She had organised for the walker to take him out with two of our other dogs, and then the next I heard was Hector howling.”He had staggered back to the house. He collapsed and was bleeding in my arms. We thought we were going to lose him, it was just hideous.” Ms Hurley, said: “[The courier company] have finally settled the bill and it has taken them nine months to do so. That’s all I can say about it.”The revelation follows reports earlier this year that the former model was left shaken up after interrupting a burglary at her Herefordshire mansion in November, which is believed to have resulted in jewellery being stolen. Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily Front Page newsletter and new audio briefings. read more